on May 8, 2018, .app domain names officially became available to register and there was a lot of demand, with people registering over 150,000 .app domains within the first 24 hours!
Since 2014 we have seen hundreds of new domain extensions become available to register. They range from .melbourne, .coffee to .io.
These domain extensions have been popular with many of our customers and now there is .app the latest to hit the market.
Google is backing the .app domain extension – it will be recognised in google searches and SEO.
Many new domain extensions are niche domains that have fewer than 10,000 registrations. While expectations were high for .app, early registration volumes surprised many industry watchers.
To give you a sense of the scope of the .app TLD: 30,000 .App domain names were registered within three minutes after they became available on May 8. After 24 hours there were 150,000 .App domains registered.
A key benefit of the .app domain is that security is built in—for you and your users. The big difference is that HTTPS is required to connect to all .app websites, helping protect against ad malware and tracking injection by ISPs, in addition to safeguarding against spying on open WiFi networks. Because .app will be the first TLD with enforced security made available for general registration, it’s helping move the web to an HTTPS-everywhere future in a big way.
Google is the registry behind .app domain names.
.app domain names are great for companies or business that offer apps via the apple store, Google Play, and other app stores. Your .app website helps boost SEO as well as allowing people to find your app in search engines like Google.
The term “app” is now a common term for software as well, so if your business creates software, it makes sense to register a .app domain name.