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Learn the best ways to launch your new website

Congratulations!

You’re about to or have already launched a new website.

Is it a redesign or is this a new website for your new business? No matter the reason you need to market your fancy new website. After all the point of having a website is to drive traffic to it so you can generate more sales.

Follow the 10 steps we’re about to layout. These steps will help you track visitors, get noticed by the search engines and let you know if the search engines find anything wrong with your site.

launch your website

1. Install Google Analytics

We’re amazed at how many people don’t have Analytics setup on their website. Do you? If not, the launch of your new website is a good time to start.

Even if you were tracking data on your old website, you’ll need to set up analytics on your new website.

Analytics can give you amazing insights about your website visitors.

2.  Go Social

Having a strong social presence doesn’t just give you a platform to shout about what you’re doing, but it can help to drastically increase the amount of people visiting your website. This will also make you a more familiar name on an already trusted platform, helping to increase your brand awareness which should lead to more site engagement. There is also the potential for your company to start ranking for your profile which can drastically increase visibility and therefore visits.

3. Reach out

Now it’s time to reach out. Contact friends via email and social media. Ask them to share your website.

You can also contact other businesses involved in your industry. Or even those businesses that deal with your target market as well.

4. Create a List of Press, Bloggers and Industry Contacts

As a new site, you need to be thinking about creating good, relevant links to your website in order to increase your authority. One of the best ways of doing this is to find relevant press contacts, niche bloggers and contacts within the industry who can naturally talk about your website and provide you with quality backlinks.

5. Give your visitors a way to sign up for your email list

An email list will give you a way to connect with your visitors, even if they never end up on your site again. Sign up with an email marketing service like MailChimp or AWeber, and then use one of their pre-designed templates to add an opt-in box to your site.

Remember to give visitors an incentive to join your list; for instance, a free ebook or guide that offers valuable information to your target audience.

6. Have a Blog and Use it

Blogging is a great way of generating fresh new content with company updates and creating material that people will want to link back to. This is an effective approach for getting visitors to come back to your website and can help you to sell your products and services. In addition to this, blogs are a way to increase your longtail keywords, helping you to rank for more search queries and be recognized as being more authoritative by Google.

7. Set up online alerts for your website

As you promote your site, you’ll want to stay up to date with when and where your site is being mentioned online. This will help you gauge the success of your outreach efforts and focus your efforts on the strategies that are working.

To get notified of any blog or media mentions, be sure to sign up for Google Alerts. To see what people are saying about your site on social media, try Mention or Hootsuite.

8. Learn the basics of SEO

While you don’t need to be an SEO expert to start ranking in the search engines, it is important to have a few basics in place. A few of the most important elements to have in place when you launch your site are:

  • Use your keywords (words and phrases you want to rank for) in strategic areas of your page: your navigation bar, your title tags, post titles, header tags, alt image tags, etc.
  • Consistently add original content.
  • Build links to your site.
  • Make sure your URLs use words instead of numbers or symbols (this is referred to as your permalink structure).
  • Make sure your site is mobile-friendly.

If you have a WordPress site, start by downloading and installing a plugin like Yoast SEO. This will ensure that you at least have the basics covered.

9. Add your site to Google Search Console

The Google Search Console (formerly Google Webmaster Tools) is a set of tools put together by Google to help you manage the health of your site in the search engines. If Google finds any issues with your site, this is where you’ll be notified.

Some of the most important information you can get once your site is verified include:

  •  A list of links to your site.
  • Manual actions (penalties) against your site.
  • If Google is having difficulty accessing certain parts of your site.
  • Whether or not your site is considered “mobile-friendly.”

10. Repeat New Branding Everywhere

You’ve redesigned the look of your website, but how does it stack up to your branding on other platforms? Colors and designs should repeat on social media, for example. Update your social media headers and profile images. Link any interesting new content to your social media pages. Update any contact info or “about us” info.

Olivia is in charge of telling the company's story across multiple online platforms. She has written articles for various online outlets about everything from technology trends to website design & UI. Oliva works with dedigeeks engineers to solve the more technically complex customer issues.

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