You’re about to or have already launched a new website.
Is it a redesign or is this a new website for your new business? No matter the reason you need to market your fancy new website. After all the point of having a website is to drive traffic to it so you can generate more sales.
Follow the 10 steps we’re about to layout. These steps will help you track visitors, get noticed by the search engines and let you know if the search engines find anything wrong with your site.
1. Install Google Analytics
We’re amazed at how many people don’t have Analytics setup on their website. Do you? If not, the launch of your new website is a good time to start.
Even if you were tracking data on your old website, you’ll need to set up analytics on your new website.
Analytics can give you amazing insights about your website visitors.
2. Go Social
3. Reach out
Now it’s time to reach out. Contact friends via email and social media. Ask them to share your website.
You can also contact other businesses involved in your industry. Or even those businesses that deal with your target market as well.
4. Create a List of Press, Bloggers and Industry Contacts
5. Give your visitors a way to sign up for your email list
An email list will give you a way to connect with your visitors, even if they never end up on your site again. Sign up with an email marketing service like MailChimp or AWeber, and then use one of their pre-designed templates to add an opt-in box to your site.
Remember to give visitors an incentive to join your list; for instance, a free ebook or guide that offers valuable information to your target audience.
6. Have a Blog and Use it
7. Set up online alerts for your website
As you promote your site, you’ll want to stay up to date with when and where your site is being mentioned online. This will help you gauge the success of your outreach efforts and focus your efforts on the strategies that are working.
8. Learn the basics of SEO
While you don’t need to be an SEO expert to start ranking in the search engines, it is important to have a few basics in place. A few of the most important elements to have in place when you launch your site are:
- Use your keywords (words and phrases you want to rank for) in strategic areas of your page: your navigation bar, your title tags, post titles, header tags, alt image tags, etc.
- Consistently add original content.
- Build links to your site.
- Make sure your URLs use words instead of numbers or symbols (this is referred to as your permalink structure).
- Make sure your site is mobile-friendly.
If you have a WordPress site, start by downloading and installing a plugin like Yoast SEO. This will ensure that you at least have the basics covered.
9. Add your site to Google Search Console
The Google Search Console (formerly Google Webmaster Tools) is a set of tools put together by Google to help you manage the health of your site in the search engines. If Google finds any issues with your site, this is where you’ll be notified.
Some of the most important information you can get once your site is verified include:
- A list of links to your site.
- Manual actions (penalties) against your site.
- If Google is having difficulty accessing certain parts of your site.
- Whether or not your site is considered “mobile-friendly.”
10. Repeat New Branding Everywhere
You’ve redesigned the look of your website, but how does it stack up to your branding on other platforms? Colors and designs should repeat on social media, for example. Update your social media headers and profile images. Link any interesting new content to your social media pages. Update any contact info or “about us” info.